What is Conversion Tracker?

Conversion Tracker is HTML code specific to each Indeed Advertiser account. The code includes a unique ID that will track applications coming from aggregated jobs. We also refer to this piece of code as a ‘beacon’ or ‘pixel’ because the part of the code that registers the conversion is an invisible image that is 1×1 pixel in size. More instructions about the image tag follow below. Conversion Tracker is free to use and gives you additional insights in your hiring funnel and the value Indeed delivers.

How does it work?

When a job seeker navigates Indeed.com and clicks on a job, a cookie from Indeed.com is placed on their device. For Sponsored Jobs, the lifespan of this cookie is 30 days. After they click on the job, this job seeker can apply on the employer website. The Conversion Tracker should be installed at the end of the application funnel, normally on the ‘thank you’ page. When the job seeker reaches this page, the Conversion Tracker fires and triggers a conversion in the associated Indeed Advertiser account.

What information is collected?

No information is collected about the job seeker. The code simply tells Indeed that a candidate delivered by our site accessed the page on which the code is installed. If you have concerns about security, please speak to your account manager or get in touch with our support team.

Where can I find the code?

  1. Log in to your Indeed Advertiser account.
  2. Click the person icon in the top right and go to ‘Account’.
  3. Under account, click ‘Company settings’.
  4. You’ll arrive on a new page with a number of tabs on top. Click the ‘Conversion Tracking’ tab for the full code.

If you don’t have access to the Advertiser account, ask the recruiter who has access to copy and paste the code for you.

Alternatively, you can use this link to open the page with the Conversion Tracking code: https://ads.indeed.com/account/conversion-tracking.

Where do I add the code?

When you add the code to your website, make sure to keep the code as it is. If you modify the code, our system won’t be able to match the cookie to the conversion. The only exception to this is using the <img> part of the code alone instead of the full HTML version. Refer to the next section about image pixels support for instructions.

Add the code within the <body> tags of the HTML of the page that appears after the job seeker applies online. This is typically the ‘thank you’ page.

Be careful with the implementation:

  • Only add the code to the page once. If you add it multiple times, the code can fire too often and inflate your conversion metrics.
  • Don’t add the code to a page anyone can reach without submitting an application. That is, don’t add the code to the Job Description page or an Apply Form. If you do this, the code will fire before job seekers complete the process. Because a job seeker might drop out of the application funnel, your conversion data will be incorrect for your account.
  • If the full HTML code is too long, you can use the shorter <img> pixel in the code instead. Instructions are below.

The ‘thank you’ page does not need to have a unique URL to install Conversion Tracker.

  1. If your ‘thank you’ page doesn’t have a static URL, go through the application process until you arrive at the ‘thank you’ page.
  2. Right-click the page and click ‘Inspect’ in the menu.
  3. Search for ‘Thank you for submitting your application…’ in the source code. (Search for the text that shows up on the screen after job seekers have successfully applied.)
  4. If you can find that text in the source code, look for the <div></div> tags above and below that text. Install Conversion Tracker within these <div> tags.

Do you support image pixels?

Yes, although we recommend using our full JavaScript tag. If you can’t use the full code, you can use the <img> part on the bottom of the tag, which is the smaller image pixel from the full code. ATSes commonly use this option.

Be careful with this option:

  • Remove the <noscript> tags before and after and use the <img> part only.
  • Check for <iframe> tags too. Your website might add them automatically around the <img> pixel, but this won’t work.
  • Don’t add inverted commas before and after the <img> pixel.
  • The <noscript> tags, <iframe> tags, and the inverted commas will break the code. As a result, conversions might not be measured in your Indeed Advertiser account.

screen grab of Conversion Tracker code

Where do I add the code if there is no ‘thank you’ page?

You don’t need a static URL to implement the code. If job seekers don’t land on a page with a static URL, you can implement the image pixel in the source code, in between the <div> tags of the text indicating that the application was successful.

Will the Conversion Tracker code slow down my website?

No. The code loads asynchronously, so it will not slow down your website.

What is the conversion window for conversions to be counted in Indeed Analytics?

The conversion window is 30 days for Sponsored Jobs.

The conversion window is the length of time during which Indeed Analytics will record a conversion. The window opens when a job seeker clicks on a job posting on Indeed and stays open 30 days.

This means that a job seeker can click on a Sponsored Job on Indeed and not apply straight away. If that same person returns to your website 15 days later and applies to that job, our conversion tracker fires and the conversion will show up in Indeed Analytics.

The conversion data in Indeed seems different from the data my ATS gathered. How is that possible?

Indeed will record a conversion when a job seeker clicks on the job posting on Indeed and then applies within the conversion window. The data Indeed records may differ from your ATS’s data for several reasons:

  • Your ATS might use a different conversion window.
  • The job seeker listed a different reason for finding the job during the application process and the ATS couldn’t attribute it to Indeed.
  • Your ATS might attribute the conversion to a source other than Indeed due to differences in the attribution model used by your ATS.

    Example: A job seeker finds the job on Indeed and clicks on it, but doesn’t complete their application. Later this person goes to a different job website and clicks on the job again and sometime later completes the application. Your ATS may attribute the conversion to either Indeed or the second job website based on the attribution model that the ATS uses. In Indeed Analytics, this conversion is attributed to Indeed based on the information of job click by the user.

Back to the Indeed Solutions hub